Measurement and metrics in omnichannel retailing

A Practical Price Optimization Approach for Omnichannel Retailing

Consumers are increasingly navigating across sales channels to maximize the value of their purchase. The existing retail practices of pricing channels independently at the one end, and matching channel and competitor prices at the other, are unable to achieve the desired profitable coordination required between channels. As part of a joint partnership agreement with IBM Commerce, we engaged wit...

Hummel's Digital Transformation Toward Omnichannel Retailing: Key Lessons Learned

With the growing use of mobile and social media, many organizations are realizing they need an online presence to reach out to digitally savvy customers. But delivering a seamless customer experience across various online and offline channels is challenging. The full article describes how Hummel, a European sports fashion company, overcame the challenges and successfully transitioned toward omn...

Mobile Apps for Omnichannel Retailing: Revealing the Emerging Showroom Phenomenon

The transformation of the smartphone into a key integrating factor of the online & offline retailing environment has lead to the development of mobile applications that shape the omniretailing landscape. The present study provides evidence of the mobile retailing apps frequency of use inside physical stores and explores mobile retailing app assisted shoppers’ preferences of in-store omniretaili...

HR Measurement and Metrics

Examining the anatomy of last-mile distribution in e- commerce omnichannel retailing: A supply network configuration approach

Purpose – This paper investigates the interplay among the configuration dimensions (network structure, network flow, relationship governance, and service architecture) of LastMile Supply Networks (LMSN) and the underlying mechanisms influencing omnichannel performance. Design/methodology/approach – Based on mixed-method design incorporating a multiple embedded case study, mapping, survey and ar...